Arcelik有限公司旗下的“国际品牌”BEKO是一个国际领先的家用电器品牌，销往海内外101个国家，在家电行业拥有50多年的丰富经验。公司还是世界500强公司之一的子公司。BEKO品牌早在1990年创立之初就打出了“一个国际领先的品牌”口号，使Arcelik公司成为国际市场上业内同行中的姣姣者之一。此次展会，倍科不仅带来了众多高端厨房电器产品，更带来了欧洲品质的厨房生活概念。

采访时间：2009年5月26日

采访地点：第十四届厨卫展展会现场

采访对象：倍科贸易（上海）有限公司 中国销售经理 艾默瑞

倍科展台全景

Hejia：Hejia is a professional apex website of fitment and house decoration. So we are very interested in Beko’s any products and any promotion activities, are you free to talk to me something about this exhibition?

Beko： Yes sure. Actually, after 2006 every year we attend this exhibition, because in this exhibition, we can meet with all the customers from China, we find out they come from every region of China looking for new products, novel products coming into this exhibition and each year we can find the potential customers so we are very happy to attend the exhibition.

和家网：和家网是一个专业家居门户网站。我们一直关注着倍科的产品和市场活动，请给我们介绍下展会的情况，谢谢。

倍科：好的，倍科从2006年开始每年都会参加卫浴展。展会上，我们会接触到来自全国各地的消费者，他们希望在展会上看到新产品、新颖的产品，我们也能在展会上发现很多潜在的用户群，因此每年参展都很有收获。

Hejia：Well, do you have some new products showing on this exhibition? And what’s its peculiarity?

Beko：let me give a basic introduction to our company. Our company belongs to Arcelik group, our group started in 1955 with more than 50years history, and we have many factories in Turkey, Romania, Russia and China, so we have all the good household appliances produced by ourselves, the washers, tumble dryers, Dishwashers, cooling，freezers, cookers, TV, so we are the one of the most important suppliers in household industry, in Europe, Beko is the No.3 and we came to China in 2006, we also produce good things, the washing machine, freezers, dishwashers, cooling， cookers, TV. So our products are well known for their quality, durability and reliability, working for a long time all over the world, in Europe also in China.

和家网：这次展会上Beko有展出新产品吗？有什么新的特性？

倍科：讲到产品我想先对倍科做个简要的介绍。倍科隶属于Arcelik集团，集团于1955年成立，至今有50余年的历史。我们有多家专业工厂设立在土耳其、罗马尼亚、俄罗斯和中国。因此我们在家用厨卫电器方面有自主研发和生产的能力。产品品类丰富，如洗衣机、烘干机、洗碗机、冰箱、厨房电器、电视等。倍科是世界上家用电器设备最重要的生产品牌之一。2006年倍科进驻中国，设计和生产的产品同样具有世界品质——经久耐用、稳定可靠、使用寿命很长。